Courtesy of Token Creative/Callum Jelley

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Vino Velo – Scandinavian Video Challenge from Token Creative on Vimeo.

We recently ran Darcy Turenne’s award-winning film, The Moments Between, from the Scandinavian Video Challenge. Well, here’s another one–Vino Velo–created by talented videographer, Callum Jelley. Vino Velo may not have won a prize, but it’s another great bit of work that wowed the crowds at the contest.

As Jelley aptly put it, “Firstly we lost. Secondly, we won, the crowds vote, we had the loudest cheers, biggest laughs and even a small amount of clapping in time to the musical beat. All in all, we set out to make a film that showcased Are and everything that makes it the passionate, diverse and inclusive mountain bike destination that it is. I think we achieved that.”