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Courtesy of Race Face

Shooting a banger print ad in perfect conditions is challenging. Shooting one in Vancouver's unpredictable January weather with a major deadline looming...nightmare. Rather than stage a summer-themed ad and cross our fingers that mother nature would get on board, we opted to embrace the Winter Wonderland that is our backyard.

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We sent Chubey up Mt. Seymour to hit a massive snow booter for the first time.

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Oh, and we lost the overhead lights at 11:45 p.m.

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No pressure.