Sure, we know this video is a Race Face ad—a grandiose, big-production piece designed to unveil the company’s 2014 apparel line in grand fashion. And it certainly does that. But perhaps more importantly, it showcases some of the many sick-ass trails around Nelson, with Kinrade joyfully shredding amid a sublime backdrop of mind-numbing alpine scenery.

We also were seriously impressed with how quickly Kinrade could change outfits without losing a single one of those alpine lines. Check it out:

Race Face 2014 from Race Face on Vimeo.