From Freehub:

Known as the Godfather of Freeride, Wade Simmons has been progressing mountain biking since his early days in Kamloops and his time at Cove Bike Shop in North Vancouver. Now he's a husband, a businessman, the father of two children, and an ambassador to the sport and the brands he's loyally represented since his beginnings. There are few people that can bring more steeze to a mountain bike than the Godfather.

"FACES" is a three-part series dedicated to telling the stories of three Race Face athletes, looking at what drives them to race and ride as well as what drives them in general life. The series will cover a variety of team members, spanning all ages, riding styles and genders.