Sea Otter SRAM L(a)unch

The folks at SRAM fed us then showed us some of the company's new products.

The biggest news at the SRAM booth (aside from the new factory truck apparently) was the launch of the RockShox Sid 29.

HB de-shrouds the mystery.

The new Sid 29. SRAM claims it to be a minimum of 211 grams lighter than the RockShox Reba 29 fork.

Aside from the new Sid, SRAM has teamed up with chain guide company MRP, and gave its X0 group a shiny makeover.

SRAM and MRP have teamed up to create some X0 branded chainguides. The Bike magazine staff is a big fan of 1×10. It’s just so quiet.

SRAM X0 goes shiny. As an additional color option for the X0 group, SRAM has hand polished the aluminum bits of its X0 parts.

Even the brakes got a polish treatment.