By Seb Kemp
It started like this…
— Bike magazine (@bikemag) July 1, 2012
— morgan meredith (@morga_deth) June 29, 2012
…but with the help of a little bit of this…
— Bike magazine (@bikemag) June 30, 2012
— morgan meredith (@morga_deth) July 4, 2012
— morgan meredith (@morga_deth) July 7, 2012
…while thinking some of this…
— morgan meredith (@morga_deth) July 1, 2012
…and seeing a little of this…
— morgan meredith (@morga_deth) July 7, 2012
…and riding some of this…
— Brice Minnigh (@BriceMag) July 4, 2012
…they hammed it up or played it down…
— Bike magazine (@bikemag) July 2, 2012
…until the job was done…
— Bike magazine (@bikemag) July 7, 2012
…like really done…
— Bike magazine (@bikemag) July 8, 2012
…and they even consider doing this.
You’ve just won a race. Do you A. Take a victory lap B. Spray champagne or C. Attack a 14-year-old dressed as a mascot? bit.ly/R3Tdjl
— Outside Magazine (@outsidemagazine) July 3, 2012
That's right, @bikemag's very own @bricemag and @morga_deth took on the @BC_BikeRace and won. No, the didn't win the title of fittest and most deranged rider in BC that week, but they did win their own battle. Not against each other, not even against themselves, but the battle to hold down a full-time job while getting pummeled by some of BC's finest singletrack.
Despite having to "endure" long days in the saddle and "coping with" mile after mile of sublime singletrack, short nights under canvas, and slap up meals in the company of 500 other keen trail hounds, Team Sad Sack still managed to cover the race for all of us unlucky sods who weren't in the fold of British Columbia's bosom.
Throughout the week they were both tweeting and Instagramming up a storm. If you followed #goteamsadsacksgo or any of their accounts you could follow their progress in almost real time.
— Bike magazine (@bikemag) July 3, 2012
And while they also wrote daily reports from the front line, the most remarkable thing was that two chaps were wondering around in the wilderness of BC while being sat, not literally, on each of our desks.
We could follow their ups and downs, the highs and lows, the successes and failures. We could share sniggers and laughs with the things they saw along the way. We could wish them well while they wished it would end. It was like reality TV but without a puppeteer producer making them say something they wouldn't and will regret later, or a sly editor cutting the tape and dropping the context to make more scandal.
Twitter is our reality entertainment and butler for information. @bricemag and @morga_deth proved this last week. Sure, the information and news we were able to glean from Team Sad Sacks twitterings – and those of Twitter in general – isn't BBC quality journalism but it isn't meant to be. It isn't dodging bullets on the front line and beaming the report back, but it is getting the perspective of individuals, right there, right now.
Faster than lighting and beamed around the world, Twitter let's us in on the right now of other's lives. This is a radical shift. It has been coming on for a while, but now, without a doubt, it is here.
No wonder that top flight athletes are asked to sign up and speak up. No longer is it enough to do the hard work and let the rest do theirs, now everyone professional is expected to be an entertainer, promoter, broadcaster, ambassador and loud hailer.
sponsors love this kind of stuff twitpic.com/a381h2
— Hans Rey (@HansNoWayRey) July 2, 2012
Getting covers is part of the job for a pro but there is also this…
Just reminiscing about how buttery smooth my @foxracingshox bits felt yesterday morning after West Coast Tech Louis buffed ’em out. Cheers.
— Adam Craig (@A_Craig) July 9, 2012
If you like jeans check out @dutildenimshop in Gastown, great selection.
— Thomas Vanderham (@thomasvanderham) July 9, 2012
Which is hoped to end in this…
— Craig Stik Glaspell (@stikmanglaspell) July 6, 2012
But now Twitter has the capacity to do so much more.
Some MLB All Stars Should Thank Twitter as Much as Talent bit.ly/NdizdI
— Wired (@wired) July 7, 2012
So much so that you better have a strategy for it, either to harness the power or prevent the near instantaneous backlash of negativity.
— Mike Davis (@pro_elbows) July 6, 2012
— Dave Smith (@Apeshape) July 2, 2012
And remember, the cost of social media is tiny when it goes well but huge when it goes bad. So you may as well pay a fortune for some help along the way. [insert stupid winking emoticon]
The BCTF is hiring a social media coordinator on a 1 year contract: ow.ly/d/Gfh Salary starts at $92,696 – INSANE!
— taylor loren (@taylorloren) June 25, 2012