3T at BMC Racing Team Training Camp

Yes, we know this is a straight-up 3T ad, but seeing a white-haired Allan Peiper reminded me that back before he retired from racing—which was a few years before Cadel Evans became a pro mountain biker and even longer before he made the switch to the road—the company was also known as “Triple T” “Three TT” and “Three TTT”. I’m thankful that at some point between or after the aforementioned events, 3T simplified its name. Complex components, simple name. Bravo.