H & M Catches On To Cycling

Clothing giant H&M (Hennes and Mauritz) have taken to cycling as of late, launching a full line dedicated to cycling.

First off, we’re not surprised it’s a European company who are the ones to go and do something smart like this, but secondly, consider yourself warned, some of the color choices aren’t for the faint of heart.

Thirdly, If the sound of skidding makes you cringe, you may want to direct your attention elsewhere…