The Specialized Foundation tackles attention issues with new nonprofit

Nonprofit to pursue original research and implement cycling in PE curriculum

From Specialized:
Specialized is furthering their commitment to a healthier future for children by establishing their own 501c3, The Specialized Foundation, dedicated to funding original research and programs to better kid's lives through cycling.

Last year, Specialized sponsored groundbreaking research and pilot programs with middle schools across the U.S. which are showing early indications that kids with attention issues, and even those without, who take part in cycling activities, may better prepare their brains for learning. These early results prompted the company to dive deeper, forming The Specialized Foundation dedicated to original research and programs that improve kids' lives through cycling.

"As a company of passionate riders, we intuitively recognize the benefits of exercise and cycling on our own abilities to focus, but we were astounded by the results of the study as a potential new symptom management tool for children and their families to consider," said Mike Sinyard, founder and CEO of Specialized. "As someone who is personally affected by and as a parent of a child diagnosed with ADHD, I hope this research provides new hope for children and their families managing attention deficit disorders and that it serves as a catalyst for prioritizing physical education in our schools."

To better understand the benefits and the science behind it Specialized reached out to RTSG Neuroscience Consultants to research how cycling may be a non-pharmacological option for children to help manage attention difficulties and symptoms of ADHD. The initial study scientifically measured the effects of cycling on the attention capacity of 47 students ages 11 to 14 years old from Kennedy and Wilson Middle Schools in Natick, Mass. Participants biked outdoors five days per week for 30 minutes before school, for one month. The project examined cognitive, emotional/social, as well as balance and physical changes before, during and after the program.

"These findings are profound and have the potential to change the way we manage symptoms of children with attention deficit disorders/difficulties," said Dr. Lindsay Thornton, a sports psychologist with RSTG specializing in brain imaging techniques, sports science and physical performance measures. "The findings also indicated there may be factors more unique to cycling that make it especially effective when it comes to the brain benefits of exercise," Thornton said.

The study found that the cycling program led to an increase in positive mood, improvements in several aspects of attention, as well as acute and longer-term benefits in cognition.

Check out the infographic for a quick look at the story.

The Specialized Foundation will work closely with schools and their local bike shops to implement cycling curriculum in their PE programs. The goal is by offering a research-proven method for improving the learning environment, kids' will have increased academic success through an activity they love. To find out more please visit and to join the movement on social media use #PedalsOverPills.

A note from Specialized Founder, Mike Sinyard:
We have all personally experienced how riding has improved our own lives. As most of you know, riding has significantly improved my life, in more ways than one. As a kid I struggled to manage ADHD symptoms and the inability to stay focused was something I had grown to accept as "normal." My son, Anthony, had the same challenges when he was younger and was also diagnosed with ADHD.

After Anthony's diagnosis he was prescribed Ritalin, but the medication made him feel horrible. I encouraged Anthony to stop with the medication and start riding. We began to notice that our ADHD symptoms would dissipate after riding and it was this discovery that began the journey to find solutions for ADHD symptoms through cycling.

We linked up with leading scientists in the field and funded ground-breaking research and pilot programs in middle schools across the U.S. The findings from this work were very encouraging and lead us to today. Now we have created our own 501(c)3, The Specialized Foundation, dedicated to funding scientific research and programs to explore and prove how riding can improve kids' lives. We are excited to lead this movement and create a healthier future for children.