Press Release


Smith is excited to dedicate the month of October to honoring the ‘Strong. Beautiful. Unstoppable.’ women in action sports by not only highlighting some of its most decorated female athletes, but also donating to First Descents, giving young women fighting cancer the opportunity to "out-live" their diagnosis through outdoor experiences.

During the month of October, Smith will donate $1 for every sunglass sold on to First Descents.

To help Smith and First Descents spread the word, Smith will be hosting a social media contest, searching for the best photo each week that exemplifies 'Strong. Beautiful. Unstoppable.' moments. The winner will be selected every Wednesday by one of Smith’s very own female athletes. The weekly winners will receive a full Smith sport-specific prize pack, including a helmet, eyewear and apparel.

Contest Details: To enter, get out and enjoy the great outdoors with the 'Strong. Beautiful. Unstoppable.' women in your life and take a photo while doing it. Once you're done, follow Smith on your favorite social media platform and tag your photo with #SMITHWomen and @smithoptics. Winning photos will be announced each Wednesday throughout October on Smith's Instagram.

Visit to view Smith women-specific Q&As, watch 'Great Days' episodes and to learn about more ways to participate. To follow the highlighted SMITHwomen on social media, follow:

Tatum Monod (Ski): @tatummonod
Angel Collinson (Ski): @angelcollinson
Elena Hight (Snowboard): @elenahight
Stefi Luxton (Snowboard): @stefiluckston
Lakey Peterson (Surf): @lakeypeterson
Tatiana Weston-Webb (Surf): @tatiwest
Alison Powers (Cycling): @alpcycles
Heather Wurtele (Triathlon): @teamwurtele