Sea Otter 30-Second Warning – Day 2

Marketing grunts race against the clock to justify their existence.

"Here, look at the camera and tell us what you're doing here at the Sea Otter Classic. This is for Bike magazine's video series: 30- Second Warning. You've got 30 seconds. Ready. Set. Go."

In this second installment of 2013’s :30-Second Warning, we poked our microphone at Rob from RaceFace, learned more about Schwalbe’s Hans Dampf 650b tire offerings and Mavic’s new Notch Helmet, and discovered what Marzocchi has been working on lately.


Schwalbe 650b Hans Dampf

Mavic Notch Enduro-Style Helmet

Marzocchi’s Latest Fork Project