News of the Tweet: 1,001,291 reasons to not be friends with Cathy Matthews

Spies, more comments than you and passionate commentary.

By Seb Kemp

If last weeks #NOTT was a scary crawl through a foreboding vision of the future of the web world then this week is a skip and a hop through puppy tail, lollipop candy land in comparison.

Let's start off with the "accidental" leak of a prototype product that led to all sorts of flustered and hurried editorial. Last Thursday SRAM released a photo of the rear-end of a mountain bike with the cheeky little title: 'Can you spot anything interesting?'. Of course the bulls hastily blustered a quick bit of guestimation about the shifty bits, while missing the real secret—which wasn't that there were new stopping blocks either. What they missed was the new rotor size. Now, that's investigative journalism for you. Moving along….

On the SRAM Facebook page 192 people commented on the picture and most of the big product-driven websites picked up the story, which led to more commenteering on these sites. All-in-all, a well-executed marketing maneuver.

Consumer interaction and engagement in the forms of comments, likes, shares and retweets is a big drive of marketers these days, but no one trumps the lady who got 1,001,291 Facebook comments on a single post.

Astonishing. What kind of amazing post did Cathy Matthews put up on her Facebook to get this amount of responses? Well, turns out none. She corralled 106 of her Farmville friends into posting repeatedly on her Facebook profile in order to take the title of most Facebook posts ever. Poor old Cathy is a lonely old coot who felt like she hadn't made a mark on the world and this was the best way she could think to do so. So 107 people banging away two letter replicated comments 9,358 times each lead her to the hallowed pages of the Guinness Book of Records. Except, the Guinness Book of Records has been understandably slow to accept this as legitimate record.

It is all about commentary in our digital world, but above the white noise, several voices are always well heard. One of whom is motor-mouth Rob Warner.

Danny Hart's sensational Champery World Champs run has been seen 249,757 times on YouTube, but perhaps part of the amazing number of hits it has received was because of the justifiably deranged commentary that accompanied it. The livewire screaming and passionate narration of Rob Warner and Nigel Page didn't escape the search engine of UK television show, Rude Tube.

Another video where passions almost lead to implosion of a different kind was the Gee Atherton/GT bikes video produced by Aaron Larocque, which you can watch here.

But, as @MickyboyG says, the views and interest that can be generated now online does make this a bright new world. Perhaps having mountain-bike racing replace darts wouldn't be so great. Who watches TV these days anyway? The dominant media outlets of the past are old news now. Perhaps getting mountain-bike racing on the ogle box would be good for spreading to new audiences but the Google box, if harnessed, can do the same.

Moving along, 140 characters isn't much space to really express yourself, and often cryptic tweets tease and elude to the real meaning behind them. None more so than Darcy Turrenne's tweet last Tuesday.

Intrigued, I had to know more so I contacted Darcy and got the story behind the tweet.

SEB: So what is the story behind filming a Georgian pop star?

Darcy: He was from Georgia, not the Georgian era.

SEB: Oops, so he wasn’t really old. Why were you there?

Darcy: My friend is a director from LA and he got a gig shooting Bera’s latest music videos for his new Georgian songs. My friend hired me as the director of photography. We knew it would be weird, but when has that stopped me?

SEB: Who is this kid star?

Darcy: He is the Justin Bieber of Georgia. He has a billion little-girl fans and is super-famous there. His dad also happens to be the richest guy in Georgia. They have a Picasso in their back hall. The kid is a pop star who sings and raps in English and Georgian. He works with mega producers to write his stuff

SEB: What kind of video did you work on? Straight-up gangsta styles or charming, heartthrob melody video?

Darcy: Well, our original concepts were squashed (too artsy), so we went with a mish-mash of studio and Bera walking around in the snow. He looks good in snow. Random piece of info: He was voted sexiest man in Georgia right before I got there. He reminded me of it often.

SEB: How old is he?

Darcy: 17.

SEB: Who is his daddy? And is it true they outlawed rap?

Darcy: His dad is a very rich man who is running for president. He’s done a lot for Georgia in the way of paying for social safety net services for the country’s poor. Many radio stations have been shut down for playing Bera’s music because the government is trying to squash the family’s power. For example, they revoked their citizenship to try and keep his dad from running. This is what I’ve been told by Bera’s family anyways….

SEB: Blimey. Did you feel the eyeballing of spies?

Darcy: It was a pretty intense few weeks. We were being spied on openly by the government at all times. There were thugs and serious security escorts and armored cars wherever we went. A security agent came into the ladies room with me while I peed! We talked in whispers a lot at first. The last music video director got beaten up

I hope this interview doesn’t get back to them….

There we go. The next day, when I was going to tweet about my strenuous day walking the dogs, I was reminded of Darcy's story and decided that there isn't time to present too many 140 character farts into the twittersphere.

I was going to finish with a Stikman tweet because he consistently has some of the most salty and cynical tweets….

…Instead, the parting words goes to Shaun Palmer.