Expert Reveals The "Biggest Lie" In The Bike Industry
There is always something new and flashy in mountain biking. Some expensive, cleverly designed bit all but guaranteed to shave seconds off your PRs, or so it's advertised.
But, the truth is that there is really only one thing that can make you better and faster and the man behind Starling Cycles is here to decode the industry's biggest lie and answer that question along the way.
The idea behind this is not entirely wrong, the best way to become a better mountain biker is not to buy more bits, it's to go ride your dang bike. That being said, there is a baseline quality of parts and modernness of geometry that is required to facilitate that progression.
Sure, you can ride most things on most bikes but having the right tools for the job makes it a lot easier by leveling out the playing field and opening up all of the possibilities on the trails.
But, the overarching point does ring true, buying little bits or marginal upgrades will not make you an objectively better rider, despite what industry marketing copy may tell you.
Don't miss another headline from Bike Mag! Subscribe to our newsletter and stay connected with the latest happenings in the world of bike riding.
We're always on the lookout for amusing, interesting and engaging bike-related videos to feature on our channels. Whether you're a professional rider or just an amateur, we want to see your best footage and help you share it with the world. Submit your video for a chance to be featured on Bike Mag and our social channels. Be sure to subscribe to our YouTube channel to watch high-quality bike videos.
