Kyle & Rachel Strait Join Ari Bikes
Kyle Strait has found a soft landing spot after being let go from Vitus Bikes due to their parent company filing for bankruptcy shortly after the season ended.
Strait's layoff came hot on the heels of his incredible comeback run at Red Bull Rampage after breaking his back at the event the previous season. Kyle's wife Rachel also joins him on Ari, this is the first time the two have shared the same primary sponsor.
This news comes hot on the heels of the brand announcing its name change from Fezzari to just Ari. The rollout of the name change wasn't exactly the smoothest though, as the brand got caught in an "astroturfing" campaign.
Kyle Strait had a witty response poking fun at the whole ordeal in the press release about his signing on the platform where the astroturfing took place which you can go find fairly easily.
We are stoked to see the Straits land on a long term sponsor and we can't wait to see what Kyle cooks up for a Rampage bike for next season.
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