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California Bike Brands Join Forces for Trail Reconstruction

Santa Cruz Bicycles and industry partners raise money for wildfire trail recovery

2017 was one of the worst wildfire seasons on record for California. Singletrack went up in flames. In order to help with trail reconstruction efforts in Santa Rosa and Santa Barbara, Santa Cruz Bicycles has partnered with California-based Fox Suspension, Shimano, White Industries and WTB to make two custom bikes for raffling off. The fundraiser will be open for one month with proceeds benefiting the Redwood Empire Mountain Bike Alliance (REMBA) and the Santa Barbara Mountain Bike Trail Volunteers (SBMTV). Entries to win are available by donating to backontrail.org and one entry will be assigned for every $5 donated. Winners will be chosen on March 1. Did I mention the bikes are incredible? No? Well they are.

Both bikes are Santa Cruz Hightower LTs. Santa Cruz graphic designer Campbell Steers drew inspiration from CalFire firefighting equipment for the custom graphics and colors. The red version is inspired by fire trucks and the white is inspired by a CalFire helicopter. Both bikes are valued at $10,000. Not a bad return on a $5 entry. Or even a $100 entry. And you can feel good even if you don’t win because your money goes to trails. Plus, who didn’t have an infatuation with firetrucks when they were a kid? Make those dreams come true.

The paint job isn’t the only custom touch on these bikes either. Petaluma-based White Industries supplied the cranks, bottom bracket, hubs and headsets for the bikes. Scotts Valley-based Fox Suspension provided forks, rear shocks and droppers. Irvine-based Shimano fitted the bikes with brakes, shifters, derailleurs and cassettes, and Mill Valley-based WTB supplied tires and saddles. The rest is from Santa Cruz Bicycles.

With the proceeds, REMBA plans for focus on restoration in Trione-Annadel State Park and Skyline Wilderness Park. SBMTV’s efforts will encompass multiple restoration projects in its greater-Santa Barbara network.

A kickoff party will be held tomorrow, Feb. 2, at Santa Rosa’s Trailhouse from 6 to 11 p.m. which will include smaller raffles and giveaways from Santa Cruz and other sponsors. The bikes will be on display at Trailhouse for the following two weeks then move to Topa Topa Brewery in Santa Barbara for another party and two-week long bike display. The drawing will be made at 1 p.m. on March 1.

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