Bike appoints new General Manager and Online Editor

January 14, 2015 - Carlsbad, California - Bike, the world's most influential mountain-bike media brand, has made two key appointments to its team as it heads into what promises to be a transformative year for the bike industry. At the same time, Bike has consolidated its team in The Enthusiast Network's (TEN) new Carlsbad, California, headquarters for its Action Sports and Outdoor Groups.

Adam Watkins has joined as Bike's new General Manager and will oversee the brand's commercial operations. He brings with him a wealth of bike-industry and publishing experience, also serving as the GM of TEN's Ride BMX brand. Riding and wrenching on bikes has been a part of Watkins' life for more than 25 years, from his early days of racing BMX and spending every waking hour digging and riding the dirt jumps near his house to his years riding singletrack from the East Coast to the Pacific Northwest and the high-desert trails of North San Diego.

"I'm honored to join Bike and look forward to working alongside such a talented group that creates the most influential media in the space," said Watkins. "I see the evolving media landscape as an opportunity to further propel Bike onto new platforms and markets in concert with traditional channels--creating more value for our advertisers and a more efficient and interactive audience experience."

Adding depth to Bike's ever-expanding digital footprint, the team has appointed Jon Weber as its new Online Editor. Weber, a Massachusetts native who cut his digital teeth with Mountain Bike Vermont (, will coordinate's daily coverage and monitor its social-media platforms, including Facebook, Instagram, Twitter and YouTube. A longtime bike shop employee and a passionate mountain biker, Weber is already making his mark online.

"I'm stoked to be part of Bike and am looking forward to exploring new digital platforms that will enhance our online presence," said Weber. "Traveling and riding with the team is a bonus, but my main goal is to continue growing Bike's following with coverage that's reflective of our world-class brand."

For more information, please contact Watkins or Bike's Editor, Brice Minnigh, on the following:

Adam Watkins: (760) 707-1930 or
Brice Minnigh: (949) 325-6158 or

For digital-related inquiries, contact Jon Weber at (413) 387-9715 or

Bike's new office address is: 2052 Corte Del Nogal, Suite 100 Carlsbad, CA 92011