News Of The Tweet: Information Burial Ground?

Loud noises whispered, vibrating shifts knobs and forever 3G.


I almost missed NOTT this week. Stuck inside the gyrating party plunderer that is Crankworx I thought I'd had no time to check up on Twitter and see what had been unfolding – silently and with no impact. It turns out that I had been absentmindedly stroking the blue glass enough to pick up the occasional morsel. I know I didn't have time to look at anything I bookmarked, but somehow these short headlines and Tweets grabbed me enough to want to look deeper…at least, once I came around from my Crankworx rohypnol.

I don't think Twitter was useful to me last week. In fact, I think I can see a time when I pack it off to Bedfordshire. But for now I'm locked into it. I'm relieved there are places where the awkward temptation of checking status updates, shares and Likes has evaporated because there is no 3G or wireless connection. But it seems that might not last.

I don't even know if this hilarious-sounding tweet is true or not. I clicked the video and I found my hand tapping the mouse on the video timeline, scanning a few milliseconds at a time until I had skimmed through enough to know that I just didn't care. This is what I gained from the video.

"Open XC is an open source platform that allows people with smart phones to connect to real time vehicle data…[skip]…Integrated with new hardware…[skip]…Haptic sensor [skip]…smart technology…[skip]…shift knob…[skip]…fuel efficiency coach…[skip]…pulse [pause]"

Video is king, no matter if it is wearing urine-soaked rags, swilling Carlsberg Special Brew and slurring. There's no need to act professional when the viewership are drunk on endless data transfer anyway.

Perhaps what we need to drown out the din of millions of terabytes of guff is millions of terabytes of white noise, so says Ian Rawes of the London Sound Survey.

I'm torn. The internet enables so much, but then it robs us of so much in the process. Take, for example, Crankworx – ten days of events, releases, news stories unfolding, tales to be told. A media house congregated to share all these frontline features. However, because we are rushed to just get something out there into the feeding ground of the readership, we create a tsunami of information that swallows up as much as it washes onto the shore (the shore being the readers/viewers consciousness). So much effort was poured into creating content by hundreds, maybe thousands of people at Crankworx, but the net output was a loud roar, something akin to a big, wet fart at a restaurant table.

People and media chaps, panicked and paranoid, threw everything and anything at the web as quick as they could, but what was the result? There was a lot of good stuff and a lot of mediocre matter. The internet doesn't care about the quality of anything, it just devours all content, barely digesting it and is left unable to poop out the waste. It stores everything inside its bowels, the good and the bad swilling around until a gray matter of mashed-up, mixed-up gruel sits there fermenting. You might pick out the occasional tasty, nutritious morsel but you'll have to sift through the rest of the filth first.

Is the internet a black hole of time or a brave new world of opportunity? Is it a case of six of one, half a dozen of the other or just heavily weighted one way?