Endurance athlete Rebecca Rusch announced on Tuesday her new partnership with Niner Bikes. With this new sponsor, Rusch leaves Specialized, which has supported her for her entire 12-year career as a professional mountain biker.
Following her professional adventure racing career, Rusch found success as an endurance mountain biker. She won her fourth straight Leadville Trail 100 Mountain Bike Race in August 2012. In addition to three 24-hour solo Mountain Bike World Champion rainbow jerseys, Rusch is the 2010 World Champion for Master’s XC mountain biking, the 2011 National XC single-speed champion and a three-time national champion in 24-hour team mountain biking. She set a new female course record for the 142-mile Kokopelli Trail in 2013. She also won Idaho’s Short Track state championship twice as well as a Cyclocross state title.
Off the bike, she created Rebecca's Private Idaho, a gravel road event in her hometown of Ketchum that attracts hundreds of riders to her backyard every year and donates all proceeds to charity. Organizations like the International Mountain Bicycling Association, World Bicycle Relief, PeopleForBikes.org, the National Interscholastic Mountain Bike Association and the Wood River Bicycle Coalition can count her as an official ambassador and, in some cases, board member.
Rusch will be riding the new Niner JET9 RDO and AIR9 RDO on the dirt. When it comes to gravel she'll be piloting both the RLT9 and BSB9 RDO. Additional bikes will be added to the quiver as the season and events dictate. Rusch will make her Niner debut at the beginning of her SRAM Gold Rusch Tour this March.