ELKTON, MD–(Marketwire – June 23, 2009) – W. L. Gore & Associates, Inc. and Quality Bicycle Products (QBP) have reached an agreement to distribute Gore’s low-friction shift and brake cable systems to independent bike dealers (IBDs) through QBP. The partnership will make the world-renowned GORE™ RideOn® brand available to IBDs nationwide.

GORE™ RideOn® Cable Systems were re-introduced into the United States and Europe in 2007. Since that time, they have quickly become the cable of choice for professional, recreational and serious cyclists. Gore’s patented sealed cable system and superior low-friction coating technology have been designed to provide smooth, reliable shifting and braking — regardless of riding conditions.

GORE™ RideOn® Cable Systems are also the cables of choice for SRAM® RED® groupsets — providing the fastest, most precise shifting. They exceed the requirements of the most demanding cyclists. “GORE™ RideOn® Cable Systems are the lowest friction, most durable cable systems available,” said Lois Mabon, Global Product Manager of GORE™ RideOn® Cable Systems.

As with all Gore products, the cables are subjected to rigorous testing both in the laboratory and on the road and trail Mabon commented, “Gore’s unique cable-coating technology ensures quick, precise shifting and reliable, easy braking in all riding conditions. QBP is one of the premium distributors of cycling products in the US and will be an outstanding partner.”

Sell-in began in May 2009, with GORE™ RideOn® Cable Systems available at independent retailers starting in June. Retailers now have the choice to purchase cables directly from Gore or through QBP.