Interbike’s owner, Emerald Expositions, announced on Thursday that the tradeshow would not take place in in 2019, just one year after it moved from its longtime home in Las Vegas to Reno, Nevada, in hopes of giving the show a much-needed refresh. Instead, the company will research alternative plans for 2020 and beyond, including the opportunity to launch events featuring cycling and bike-related components within or alongside its various multi-sport tradeshow franchises, Emerald Expositions said in a press release.
“The past four years have been difficult for the U.S. bicycle market,” said Darrell Denny, executive vice president of Emerald Expositions’ Sports Group. “The substantial increase in tariffs on bike related imports during 2018, and announced for 2019, is compounding these challenges. As a result, we are rethinking how to best serve the cycling industry and will conduct a review of the possible timing, locations and formats with dealers, brands, distributors, reps, designers and media over the coming months. Our goal is to develop and deliver thoughtful solutions which provide strong returns on investment for all industry participants.”
As a result of this decision, Justin Gottlieb, show director, Andria Klinger, sales director, Andy Buckner, art director and Jack Morrissey, marketing manager, will be leaving the company at the end of the year.
Interbike started in 1982, and has been the leading bicycle trade event in North America ever since, but in recent years, attendance has fallen, as large bike brands invest in their own dealer events, instead of relying on the show to reach their retailers, and consumer events, such as the Sea Otter Classic, have grown in popularity. It moved to Reno, Nevada, last year, in a move meant to refresh the show, but the new location didn’t woo back attendees, and the writing seemed to be on the wall for a drastic change such as this.