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If you’ve ever walked the tent city that is the Sea Otter Classic’s product expo, you’ll notice a wide popularity gap among the exhibitors. On one end is the guy pushing, for example, lactic-acid muscle rollers or bicycle theft insurance or elliptical exercisers or some such nonsense. You walk by and try not to make eye contact as they wait for someone, anyone, to show some interest. On the other end, though, is Ride Concepts. This past Sea Otter, the RC booth was teeming with showgoers. The Truckee-based brand launched all-in on flat-pedal shoes. Its initial catalog of just three options was two options deeper than what most brands offered to the clipless-less, but it was far short of what flat-pedal powerhosue Five Ten offers. Maybe what got people willing to make eye contact with the Ride Concepts folks at Sea Otter were the five new shoes on display, including two clipless offerings and two women's versions.

Today, the rest of us who didn’t make it to the windy hills of Monterey, California, this past April can finally get our hands on those, and we don’t even need a wristband.

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