Brendan Fairclough races all the World Cup races, but even if you don’t follow the UCI circuit, you probably know who he is. He’s made a name for himself with unrelenting speed, but also endless style. It isn’t uncommon to see him outside the race tape, airing out jumps and throwing whips. He knows his way around a bike, but he also knows how to have fun on one.

Deity has tapped Fariclough’s expertise to build a bar that can stand up to the demands he regularly puts on his equipment. The result is the BF800 BRENDOG. The bar is 7075 T73 aluminum and, you guessed it, 800-millimeters wide. It also has an eight-degree backsweep, a five-degree upsweep and a 30-millimeter rise. And it uses … wait for it … a 31.8-millimeter clamp diameter, which Fairclough prefers over 35.0 thanks to its natural flex. It has the classic Deity-style graphics along with alignment markers to help with control setup. The bar is available in black with stealth, white, red or orange graphics. And if you mess up the bar in a crash, Deity covers it with a lifetime crash replacement policy. The bar weighs 343 grams.

The BF800 BRENDOG is available now for $87. Find out more here.