Shred is proud to announce a partnership with the Kelly McGarry Foundation and the debut of a collection of helmets and goggles that pays homage to the legendary rider after whom the foundation is named. Kelly gained legendary status with his backflip over a 72-foot canyon at the 2013 Rampage. For this backflip and the accompanying run, Kelly also snagged a silver medal and the People's Choice Award.
"Kelly's passion and generosity inspired everyone who knew him," explains Shred Co-founder and Chairman Ted Ligety. "And although his life was all too short, his impact transcends time. We're humbled and honored to partner with the Kelly McGarry Foundation. In doing this, we're able to support grassroots biking initiatives while paying tribute to a man whose love for life was perfectly paired with his skills on a bike."
As a rider for Shred, McGarry anchored the brand's mountain biking team and provided crucial input on its products. After he tragically passed away in 2016, his friends and family created the Kelly McGarry Foundation to honor his legacy and to support the biking community in his home country of New Zealand. The foundation aims to emulate Kelly's infectious, down-to-earth personality and generosity by providing grants and financial support to a range of mountain bike projects. Including the foundation's efforts to build a memorial trail near Queenstown and McGazzaFest, an annual event that brings together McGarry's friends, family and riders from across the globe to celebrate his legacy and garner support for mountain bike initiatives throughout New Zealand.
McGazza Forever Brain Box NoShock
Shred’s full face helmet gets a New Zealand style update. The helmet features a patent-pending Rotational Energy System to help reduce injury from rotational impacts. The system uses four floating contact points that are positioned between the helmet liner and foam padding, behaving in a manner similar to the fluid between the skull and the brain. The helmet also features patent-pending Slytech NoShock technology that integrates the foam with a honeycomb cone structure in the helmet’s EPS core. The helmet meets EN1078 bike and ASTMF1952 downhill safety standards and weights 1096 grams.
McGazza Forever Short Stack Base
The Short Stack Base helmet is a half-frame helmet designed for trail and enduro riding. Also using Shred’s Slytech NoShock technology and a network of vents, the helmet claims to keep riders cool and safe. Similar to the Brain Box NoShock, the Short Stack Base received a similar black and silver fern colorway for the McGazza Forever collection.
McGazza Forever Amazify Goggle
The Amazify goggle features Shred’s ShredWide lens and frame design to offer a wide field of view. The lens is Shred’s Contrast Boosting Lens, which claims to enhance image definition and contrast, making it easier to see nuances in the terrain ahead. The goggles also ship with a clear lens for darker days. Not a company to stop with only two proprietary technologies in a single product, Shred also imbued the Amazify goggle with NoClog technology and Whipped Cream face foam, designed to help with venting and comfort, respectively.
McGazza Forever Nastify Goggles
The Nastify is a goggle for riders looking to get a more classic look. The goggles feature Shred’s Contrast Boosting Lens and Whipped Cream face foam. They ship with a clear lens as well.
McGarry's signature goggles and helmets are now available at www.shredoptics.com. A percentage of the proceeds from the sales of these products will be donated to the Kelly McGarry Foundation.
In conjunction with its partnership with the Kelly McGarry Foundation, Shred has added Sam Gale to its team. With a smooth style and tremendous control, the sixteen-year-old is quickly making a name for himself. "Sam is a prodigy of Kelly's legacy," explains Emmerson Wilken, a pro freerider from New Zealand. "He's an absolute shredder on a bike and from Kelly's hometown of Wakefield. It's so fitting that they both have support from Shred."