As its name implies, the Reset marks a departure from 661’s full-face helmet designs of late. Their lids have always been good, but haven’t always been truly ‘theirs.’ Over the past few years, their full-face helmets were partnerships with third-party designers, not creations wholly their own. Nearly all brands do it. That’s why it’s called branding. But the Reset was designed from the ground up entirely by 661.
We’ve come to expect modern lightweight full-face helmets to be as generously vented as any cross-country shell. But the smooth, round Reset doesn’t fit that mold, so to speak. Instead, 661 built in strategically placed and shaped vents at the top edge of the eyeport that channel air across the top of the head and out generous exhaust vents at the back. This encourages air circulation, not just ventilation, and makes for a stronger, more protective helmet.
The contours around those exhaust ports also give the Reset its distinctive shape, one completely unique to 661.
Gareth Critcher, global marketing manager, outlined then place 661 wants the Reset to occupy in the market. “We didn’t want to label it as a downhill helmet or an enduro helmet. This is our ‘lightweight full-face helmet.’ It’s coming out in final production weight at 1,100 grams [for a medium].”
And at first, they had planned on sparing no expense to get there. “This helmet was about two years in the making, and we had originally intended it to be a really high-end $500, $600 helmet. But we’ve got such good standing in the relatively inexpensive market, so the helmet we designed is actually going to be retailing for $100.”
And it doesn’t feel like a $100 helmet. It’s lightweight, innovative and unique. Look for the Reset to be widely available in November.