10-15-07 // We Have Arrived

In case you missed the memo – mountain biking is officially cool. Exhibit A: Apple is using imagery from Santa Cruz Bikes to pimp their (admittedly pimp) new MacBook Pro Check out the Apple site to see more – the “Introduction to the new MacBook” video is a work of propaganda so fine it would make Leni Reifenstah proud. I want one.

Apple this