Trek Bicycle and mountain bike legend Gary Fisher announced the Gary Fisher Collection, a line of Trek bikes that will replace the standalone Gary Fisher brand.
This brand unification will cause the Subaru-Gary Fisher race team to essentially re-brand as the Subaru-Trek race team. The team’s roster will remain the same, as well as its North American focus. Look for the re-branded team at the next US Cup event. It is unclear at this time whether the Trek World Racing team will have access to the Gary Fisher Collection line.
Financially, the move dramatically expands exposure for Gary Fisher Collection bikes, which will now be available in 8 times more retail outlets around the world and seen by 10 times more internet viewers. The Gary Fisher Collection will give Trek retailers access to a unique product lineup of 29ers, Dual Sports, and alternative road and pavement bikes.
"This makes sense. I love this strategy," says Gary Fisher. "I've been working with Trek on the Fisher Brand since 1996, but this puts me right in the middle of the best team of bike people. I can now bring my ideas to Trek, number one bike brand in the world. Better bikes and more people on those bikes. I love it."
Trek's Fisher Collection is online at www.trekbikes.com/fishercollection.