Video: This is Backcountry

It’s an advertisement–but a pretty kick ass advertisement all the same. Okay, the shot of some dude’s butt–that I could live without–but the line “Maybe you think it’s all Red Bulls and high-fives, but it’s not.” got my attention. Nice writing. Good footage. If only more adverts were made like this, I might actually watch them. Nice work from the people at Backcountry.com

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