The story isn’t always about winning, landing atop the podium and fist pumping to a cheering crowd of thousands. Sometimes, the best story is the one about the guy who goes down hard and gets back up to do it again. Cameron Zink has played a lead role in both of those stories, but it’s the latter narrative that SRAM chose to highlight here.
Hats off to them and to Zink.
This is a great video that doesn’t sugar coat the realities of risking it all to wind up on top. Check this out. It’s good.