Brandon Semenuk – Simplicity

Only Semenuk can make this level of riding appear simple

From SRAM: There’s a special greatness in simplicity. And greatness is sometimes best measured in what you don’t see. When there’s something left for your imagination. When you can’t taste every ingredient. When you don’t see the hours of thought, and practice, and trial, and error. When you can do more, but less is more powerful. When you express yourself purely, simply. There’s greatness in simplicity, but it isn’t simple.

Photos: Ian Collins, Dan Frew and Rupert Walker

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