This is a Chromag Bikes collaborative video introducing the Family of 2012. It was produced by Ross Measures and features footage that was provided by the riders themselves. They were each asked to provide their own introductions along with riding shots. As result you can put faces to names. Each rider plays a diverse role in representing Chromag, that’s why they are part of a family rather than just a team. Not everyone in the family is in this video, so watch for more stories to emerge in 2012.