"Here, look at the camera, hold the microphone and tell us about what you're doing here at the Sea Otter Classic. This is for Bike magazine's video series :30 Second Warning. You've got 30 seconds. Ready. Set. Go."
We caught up with industry folk Michael Brown, Andrew Juskaitis and Mike Ferrentino. We gave them 30 seconds. Here's how they used them…
Michael Browne – Bontrager Components
Andrew Juskaitis – Giant Bicycles
Mike Ferrentino – Santa Cruz Bicycles