Race Sea Otter for Free by Helping Kids Get On Bikes.

The goal is to get 10,000 kids on bikes.

When you raise $500 for one of our two favorite kids’ bike charities, Specialized First Gear will cover your Sea Otter race fee and give you a free First Gear riding kit.

With your help, First Gear has its sights set on getting 10,000 kids on bikes this year who might not otherwise have had access to cycling.

Each $500 raised by participants in our challenge will help send Pro BMXer Chris Duncan to two school assemblies to teach students about riding, or send two girls to Little Bellas, a two-day girl’s mountain bike camp run by Specialized rider Lea Davison. It’s your choice.

Just for signing up, you’ll also be invited to a Specialized First Gear Sea Otter party on Saturday, April 16th at Laguna Seca.

Get more info and sign up at firstgear.specialized.com