Token — A Lightweight Wheels Film

Token — A Lightweight Wheels Film

“Some people identify deeply with the place where they work everyday. Some say they “live the brand”.

Few are the brand.

Meet Manne—Production Leader at Lighweight. This short film accompanies him on trip to tattoo artist Luke Atkinson to get his favorite symbol eternalized on his skin—the new Lighweight brand signet. To him it is not a tattoo—he claims he doesn’t even want a tattoo. It is the ultimate token of dedication to the finest and lightest carbon wheels out there he so enjoys making by hand with his team every day.”