In an inspired turn, Giant Bicycles takes a page out of the Sabotage-era Beastie Boys book with this smart video. Well played, guys.
Until August 31, 2013 the folks from Giant Bicycles Canada (yeah, sorry Americans, this one is north of the border) are excited to surprise random riders of bad, jiggly, rusty, beaten-down bikes with new, cutting-edge Giant rides. Combining the motives of Robin Hood with the style of CHiPs, Giant’s crew will be popping up, across Canada—on trails, at festivals, at bike parks and on sunny sidewalks—in an effort to better the average rider’s cycling experience.
To learn more about the Random Acts of Bikeness Campaign, visit giant-bicycles.com