Sugoi is a clothing company that cut its teeth in the wet winters of Vancouver (and springs, and falls too—Vancouver sees, on average, 161 inches of rain per year), so whenever the company announces a new batch of wet-weather gear, we tend to take notice. Partnering with Polartec for their latest round of foul-weather threads, Sugoi is the first company in the cycling space to use Polartec’s 100-percent-waterproof NeoShell membrane. Jump past the break for more info on Sugoi’s new RSX and RSE jackets featuring the NeoShell technology and a nifty video on how it works.
Burnaby, B.C.— January 25, 2013— SUGOI Performance Apparel, announced its partnership with performance fabric giant Polartec® on a collection of technical, extreme weather, winter training products. The collection will include the world’s first Polartec® NeoShell® cycling jacket, the most breathable cycling garment on the market, and will be available in stores Fall 2013.
Based on the belief that there is no such thing as an off season, SUGOI aims to offer athletes who train hard all year a superior line of products that withstand the harshest weather conditions no matter the season.
The partnership with Polartec and the introduction of the NeoShell® cycling jacket to SUGOI’s RSE line is a natural evolution for a brand renowned for designing premium performance cycling gear. This jacket will allow riders who train year-round to benefit from the combined expertise of a top cycling apparel brand and the world’s leader in high-tech fabric.
“Together with Polartec, SUGOI aimed to design a jacket specifically for elite riders that would stand out among the competition,” says Rob Gill, SUGOI Senior Technical Designer.
“The NeoShell fabric provides the new RSE jacket with a tangible and noticeable difference in a rider’s overall comfort,” explains Gill. “I have already logged approximately 1,000 kilometers in the jacket this winter in some of the wettest weather imaginable in Vancouver, and it well exceeded my expectations.”
In addition to the Neoshell RSE jacket, SUGOI will also introduce a line of Polartec Power Shield and Polartec® Power Stretch products for run and cycling devotees.
“We are excited to have SUGOI adopting one of our latest award-winning technologies, Polartec NeoShell, along with our most dependable and versatile fabrics like Polartec Power Shield and Polartec Power Stretchl,” adds Allon Cohne, Polartec Global Marketing Director.”SUGOI is stepping up its game with top of the line fabrics. It bodes well for the industry as whole as fabric innovation becomes a competitive edge.”
All of SUGOI’s Polartec products have been rigorously tested in British Columbia’s variable climates and inclement conditions ensuring the apparel’s high performance athlete expectations.
“British Columbia is a product testing ground where the rain shows no mercy and the wind whips off the Pacific,” says Gill.
“It is the landscape that gives life and purpose to our products. We strategically chose Polartec as a technical partner because they offer the most versatile and reliable fabrics on the planet.”
Polartec NeoShell: RSE & RSX Jacket
• 100% waterproof
• Easy access rear pockets can be operated with thick waterproof gloves
• Tailored Pro Fit is great for performance athletes
• Fully taped seams and zippers for full rain and wind protection
• Strategic reflective detailing for winter’s dark mornings provide excellent low light visibility
• The RSX Neoshell® jacket features a detachable hood with magnets for easy stow-away
Polartec Power Shield: RSR Jacket, RSR Race Top, RSR Vest, RSR Jacket
• Wind resistant
• Gusseted underarms for freedom of movement
• Taped seams in critical areas for stretch
Polartec Power Stretch: RSR Race Top, RSR Vest, RSR Jacket, RSR Race Tight
• Body-hugging, four-way stretch
• Spreads and evaporates moisture from skin
• Pro-fitted with enhanced mobility, warmth and comfort
• Critical bonded seams with external taping
For more information on SUGOI please visit www.sugoi.com.