Spotlight | The Ringer

Bike, helmet, flat repair, food, lights, extra layers—those were about all I thought I could possibly require (save for a bit of hooch in case the mercury looked like it was going take a plunge) before heading out on a two-wheeled adventure.

But then I moved to the City by the Bay. Starting each ride with a trip across the Golden Gate isn’t a bad way to start the day, but unfortunately, at most hours it requires the careful threading through throngs of tourists. Between the picture-takers and folks on rented bikes who seemingly haven’t ridden a bike in decades—or at all, you have plenty of time to think of how nice it would be to have that bell from your childhood cruiser.

A foggy day to keep the tourists at bay...for the better weather, though, that's where a bell becomes your best friend.

A foggy day to keep the tourists at bay...for the better weather, though, that's where a bell becomes your best friend.

But The Ringer is no bell from your childhood cruiser. It’s better.

“Our objective was simple: design a bell that is exceedingly effective in a busy, urban environment and that looks sexy on any bike. We tasked ourselves with distilling your average clunker bell into a smaller, more potent, and more streamlined form,” note Clint and Nick, inventors of The Ringer.

A Kickstarter project, The Ringer has already been funded many times over, proving that everyone needs a bitchin’ bell—especially one as sexy as The Ringer. Act fast though, as only a week remains before the project goes offline.

The Ringer
$35-45 / kickstarter.com


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