Spotlight | The Ringer
Bike, helmet, flat repair, food, lights, extra layers—those were about all I thought I could possibly require (save for a bit of hooch in case the mercury looked like it was going take a plunge) before heading out on a two-wheeled adventure.
But then I moved to the City by the Bay. Starting each ride with a trip across the Golden Gate isn’t a bad way to start the day, but unfortunately, at most hours it requires the careful threading through throngs of tourists. Between the picture-takers and folks on rented bikes who seemingly haven’t ridden a bike in decades—or at all, you have plenty of time to think of how nice it would be to have that bell from your childhood cruiser.
But The Ringer is no bell from your childhood cruiser. It’s better.
“Our objective was simple: design a bell that is exceedingly effective in a busy, urban environment and that looks sexy on any bike. We tasked ourselves with distilling your average clunker bell into a smaller, more potent, and more streamlined form,” note Clint and Nick, inventors of The Ringer.
A Kickstarter project, The Ringer has already been funded many times over, proving that everyone needs a bitchin’ bell—especially one as sexy as The Ringer. Act fast though, as only a week remains before the project goes offline.
$35-45 / kickstarter.com