Here's an interesting tidbit: 40-percent of all urban travel in the U.S. is less than two miles. Well familiar with this factoid, Clif Bar has based an entire philanthropy campaign around it. Calling it the 2 Mile challenge, Clif is partnering with cyclists to donate $100,000 to cycling advocacy groups across North America.
Each ride logged is good for a buck to a regional cycling advocacy group, with a new group benefitting each month. Logging rides is simple, and can be done through the interactive 2 Mile Challenge website, or handy iPhone app.
May saw $6,590 go to BikeWalkKC, while June's proceeds will benefit the Los Angeles County Bike Coalition.
Source: Clif Bar
This year, every bike trip logged by participants in the 2 Mile Challenge is worth $1 for a regional bike advocacy nonprofit, up to a pre-determined monthly dollar cap. CLIF Bar will select a new nonprofit each month to benefit from rider miles. All told, the nationwide campaign will donate $100,000 to grassroots bike organizations throughout 2012.
"Joining the 2 Mile Challenge is an easy way to do something good for the environment, while having fun and interacting with the bike community," said Ryan Mayo, environmental activism manager at Clif Bar & Company. "As a company that makes food to support people on-the-go, we strive to help sustain the planet for a better future and hope to inspire others to make small changes in their everyday lives to protect the places where people play."
In May, the 2 Mile Challenge donated $6,590 to BikeWalkKC, the unified voice for active living in Kansas City. The Los Angeles County Bike Coalition will benefit from the 2 Mile Challenge in June. Other bike advocacy beneficiaries will be chosen as the year progresses.
Through an interactive website, www.2milechallenge.com, and a user-friendly iPhone App, BioLogic's Bike BrainTM, it's easy to sign-up, log miles and in turn, contribute directly to the regional charities.