Trek online bike sales announced at World Dealer Meeting
Bicycleretailer.com posted overnight that Trek will begin online sales of complete bikes, parts and accessories. The article states that the new program called “Trek Connect” will begin in September. Bikes purchased online will be shipped to Trek’s retailers, which will assemble the bikes and receive a commission that Trek claims will be about 80 percent of their normal margin. Consumers will not have the option to have bikes shipped directly to them.
This announcement comes after several years of growth in high-end online bike sales from brands like YT and Canyon, and is representative of a larger shift in the bike industry towards a reliance on service for profitability. To that end, Trek is launching a service department education and certification program which will take place in a new 5,000-square-foot service education center which is being built at the company’s Wisconsin factory. Classes are expected to begin in January. At least for now, Trek will be maintaining inventory at retail stores, with president John Burke saying that the company is not planning for a huge volume of online sales from the get-go.
Read the full article at bicycleretailer.com.