Yeah, that's right, those are Sh*tbike socks. Self-aggrandizing? Ask us if we give a sh*t.

Giro's newest feature is...the Feature all mountain helmet, with expanded coverage of the occipital lobe. This fluorescent color should be well-suited for hunting season as well.

Kind Shock's latest dropper post moves the cable stop for much cleaner routing. Weight is also reduced via a carbon fiber remote lever.

Lezyne's new line of shop tools looks considerably cleaner than Geoff Kabush's manky lambchops

Race Face is back with a new line of men's and women's riding apparel. The usual cranks, bars and stems are back as well with a few updates (more to come later...)