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Canyon Prepares for Launch of American Sales

The German consumer-direct brand plans to enter the American market in 2017

Canyon’s plans to enter the U.S. market have been public since August 2015, but the process has taken a couple years, possibly mired by the IT-related delivery issues that the brand issued a public apology for last year.

Canyon’s much-anticipated arrival is slated for the third quarter of this year, at which point it hopes to have 2018 models available for delivery to doorsteps across the United States. Operations will be housed in an office and warehouse in Southern California, which will also function as a U.S. service center. Assembly of bikes bound for the United States will be split between Canyon’s German factory and Asia, with final touches applied to bikes built in Asia when they reach California.

Read on for the full press release.


Germany's Canyon Bicycles GmbH has today announced continued progress in their launch of direct-to-consumer sales in the United States. Beginning in Q3 of 2017, U.S. riders will be able to purchase Canyon's German designed and engineered road bikes, mountain bikes, and triathlon bikes for direct delivery to their home or office in the United States.

"Canyon has been selling the world's best engineered and most innovative bicycles direct to consumers for years, and we quickly demonstrated in Germany, throughout Europe and beyond, that our riders can expect the highest level of service and quality when buying online," stated Canyon Founder and CEO, Roman Arnold. Arnold began in the industry over 30 years ago and has progressed from importing parts, to running a retail business, to establishing the Canyon brand in 2002 and selling online in 2003. "2008 was the first year international sales surpassed German sales and our brand has continued to grow strongly across the globe ever since. For us, entering the U.S. marks the next big step for Canyon."

"For many years, we have heard from riders wanting Canyon to come to the U.S. so they can have access to the same award-winning bikes ridden by top professionals across a range of disciplines," said Frank Aldorf, Canyon Chief Brand Officer. "We are pleased to announce that we will be able to share the Canyon experience in the United States, with direct sales of our bikes beginning in Q3 of this year."

Canyon has secured a warehouse facility in Southern California, and is in the process of choosing a location for management operations and dedicated U.S. customer service. Key staff have been hired, with other positions in the process of being filled. Continuing updates and event announcements can be found at the dedicated U.S. website.

Canyon has always been at the forefront of engineering, design, and setting the highest quality standards in the industry. The Canyon R&D Department is currently made up of some 50 engineers, designers, product managers and quality controllers. Strength in these areas truly sets Canyon apart as a brand, with innovation and expertise as the top priorities in all processes, from research, to design, to production, to delivery. Canyon also rely on the world's top professionals in every discipline as integral parts of the R&D process. Teams and athletes include CANYON//SRAM Racing, Movistar Team with Giro and Vuelta winner Nairo Quintana, Team Katusha–Alpecin with ITT World Champion Tony Martin, Ironman Triathlon World Champion Jan Frodeno, Leadville 100 Course Record holder Alban Lakata, and the recently announced Canyon Factory Downhill Team, lead up by Troy Brosnan.

"It is incredibly rewarding to work with such driven competitors like Troy who is new to the Canyon family. The first time he raced on the Sender CF in Australia, he won," said Aldorf. "But what's even more important is to remember why we work with riders like him in the first place: we remain continually focused on our goal of democratizing performance–that means making bikes available to consumers who previously could not attain such a high level of innovation, engineering, and quality."

About Canyon Bicycles

Canyon started life as Radsport Arnold back in 1985. What began as a business run out of founder Roman Arnold's garage has evolved into one of the bike industry's leading innovators. Following the success of the first ever Canyon bikes developed in the late 90s, the company changed its name to Canyon Bicycles GmbH in 2002. For years, talented engineers and designers have been drawn to Koblenz, Germany, for the development of an ever-expanding range of road, mountain, triathlon, fitness and urban bikes. Canyon's technology-first approach focusses on applying the most cutting-edge materials, working together with the world's best riders and ensuring everything produced delivers the finest quality and performance.

Canyon products are available exclusively via direct sales. For more information, go to canyon.com.