North America's First Free Bicycle Roadside Assistance Program

This press release comes courtesy of Breezer Bicycles and Better World Club.

Breezer Bicycles, a transportation bicycle company, and Better World Club, a roadside assistance company, have teamed up to make transportation by bicycle even more convenient and worry free. The partnership means that new purchasers of Breezer transportation bicycles can receive Bicycle Roadside Assistance free--a $39.95 value.

"Roadside assistance as a standard feature of a new car purchase is increasingly common," said Better World Club President Mitch Rofsky. "But this option has never been available to bicycle purchasers--until today. Better World Club, known for promoting a balanced transportation system, couldn't be more pleased that this feature is being pioneered by a company known for its transportation bicycles."

This unparalleled offer is available to U.S. and Canadian buyers of Breezer transportation bikes who are age 16 or over and who purchase their new bikes between July 17 and December 31, 2003. These Breezer purchasers will automatically be enrolled in the Bicycle Roadside Assistance program when they register their Breezer warranties. Said Breezer cofounder Joe Breeze: "We are delighted to be collaborating with Better World Club on this landmark program. It makes sense for Breezer owners to receive this benefit, especially as we proceed to advance the bicycle as a time-saving, healthy transportation choice."

In addition to the special promotion, Better World is offering a 10 percent reduction in the price of its memberships to current owners of Breezer bicycles. Breezer transportation bike owners automatically become members of Club Breezer when they register their bikes. The Better World discounts are the first of a planned series of benefits to Club Breezer members, providing even greater long-term value to owners of Breezer transportation bicycles.

Here's how the program works. Better World Club Bicycle Roadside Assistance program includes:

- Two service calls per year.

- Roadside assistance up to 30 miles in total, over a 12-month period.

- Discounts on hotels, restaurants, and other travel services provided to Better World Club auto members.

- And, bicycle members obtain Better World's Travel Cool! program, discounts on green hotels, eco-travel, and hybrid car rentals, and Better World's distinctive Carbon Offset program, which enables travelers to fight global warming.

More information can be found at both the Better World Club web site, www.betterworldclub.com, and the Breezer web site, www.breezerbikes.com. Information can also be found at any Breezer dealership across the country.