Fox acquires Raceface and Easton

Suspension manufacturer Fox today announced its acquisition of component brand Raceface. This move also gives Fox ownership over Easton Cycling, which Raceface recently bought.

PRESS RELEASE: Burnaby, BC – December 5th, 2014 – Race Face Performance Products Ltd and Easton Cycling President, Chris Tutton, announces the sale of both cycling brands to Fox Factory Holding Corp. (NASDAQ: FOXF) (“FOX”).

“FOX is the perfect fit for Race Face/Easton. All three brands complement each other with our distinct high-performance product lines,” said Chris Tutton, President of Race Face/Easton. “The added operations, marketing, and engineering support from FOX will allow us to innovate faster while remaining focused on our core businesses.”

“We are very excited to complete the Race Face/Easton acquisition and welcome their team to the FOX family,” stated Larry L. Enterline, FOX’s Chief Executive Officer. “This transaction demonstrates the execution of our strategic initiatives to increase FOX’s product penetration into both existing and adjacent product categories to help drive our bike sales and profitability long-term. We look forward to leveraging our global marketing, engineering, distribution, and supply chain resources to collectively develop next-generation, high-performance bicycle ride dynamics solutions.”

More on these brands:
Tutton: Race Face and Easton Product Lines to Stay Separate

Race Face President Buys Easton Cycling

New Product: Fox Racing Shox 2015 Suspension Line