X-Fusion Corporation recently announced the hiring of industry veteran Joel Smith as the new GM of X-Fusion USA. Smith, former Brand, Marketing and Sales director at Answer Products and current owner of Tomac Bikes, brings over 20 years of bicycle industry experience to X-Fusion.
“I see an enormous unrealized potential with X-Fusion. The company has been growing steadily over the past three years and the brand continues to gain influence. Now is the time to capitalize on this upward trend,” stated Smith.
Founded in 1999, X-Fusion Shox manufactures high-end suspension forks and shocks. Over the last decade X-Fusion has built a presence in the global suspension market with a wide array of quality products and most recently entering the height-adjustable seat post market. The foreseen growth has led to other big steps to ensure the legitimacy and strength of the brand. X-Fusion recently completed their move from Campbell, California to a new location in Santa Cruz, CA.
“There are some real advantages to being in Santa Cruz”, says Smith. “The area is an obvious riding Mecca and draws a talented crew of individuals to work for the company”.
Smith is to remain owner Tomac Bicycles and move the brand’s headquarters, with him, to Santa Cruz.