Teva Steps into Mountain Biking
The footwear company is sponsoring some big-name riders and events.
Source: Teva Shoes
Teva footwear is investing heavily in the mountain bike world to promote its new MTB specific shoes–the Links and the Pinner.
Teva has announced that it will be sponsoring the Kokanee Crankworx mountain bike festival this year. The company will be the presenting sponsor of the Best Trick Contest, a peer-judged, best trick jam featuring some of the world’s best riders throwing down the biggest and most challenging moves of the year.
In addition to sponsoring Crankworx this year, the company has sponsored three big-name riders–Cam McCaul, Kurt Sorge and Jeff Lenosky. McCaul commented on his new sponsorship deal, “The competitive freeride mountain bike scene is constantly evolving and it’s been really cool to have been a part of it since the beginning.” He continued, “I have big respect for the companies that directly support mountain biking and that’s why I’m so excited to be riding for Teva in 2011. They’ve designed some great mountain bike-specific shoes with casual styles, and I can’t wait to get my feet in ‘em.”
Here are Teva’s new MTB specific shoes: