Juliana Bicycles launches 2015 line

The women's-specific arm of Santa Cruz Bicycles expands its range and pricepoints in its second year

Cover Photo: Gary Perkin

The new all-mountain Roubion decked out with SRAM XX1, Enve wheels and a Cane Creek DB Air headlines Juliana's 2015 line.

The new all-mountain Roubion decked out with SRAM XX1, Enve wheels and a Cane Creek DB Air headlines Juliana’s 2015 line.

Juliana Bicycles’ 2015 line of bikes shows that the commitment the brand first pledged to the women’s market a year ago remains a serious one.

In the brand’s second year since spinning off from parent company Santa Cruz Bicycles, it has stepped up its offerings with custom build kits, a high-zoot all-mountain bike and lower-cost carbon fiber complete.

The new Roubion, 6-inch-travel, 27.5-inch-wheeled all-mountain bike sits at the top of the stack with complete builds ranging from $6,600 for a mix of SRAM X01 and X1, XT brakes and a Pike RCT3 fork, to $8,300 for full XX1 and XTR brakes. Anyone who wants to put together pretty much the sickest build available (and possibly mortgage their house in the process) can add the M60 Enve rims and DT 240 hubs for an extra $2,000 and a Cane Creek Double Barrel Air rear shock for another $200. The Roubion, which is also sold frame-only, is modeled after the successful Santa Cruz Bronson, using the same frame and VPP-suspension platform.

All of Juliana’s bikes are rebadged Santa Cruz frames painted in different colors and offered in different build kits.

Katie Zaffke, Juliana's brand manager, shreds the new Furtado in Southern France. Photo: Sven Martin

Katie Zaffke, Juliana’s brand manager, shreds the new Furtado in Southern France. Photo: Sven Martin

The Furtado 5-inch-travel VPP bike got a serious upgrade with the option to build it with a 130-millimeter Rockshox Pike RCT3 fork, now that the frame is customizable with a wide selection of components. The Furtado and the Joplin 29er are also now available in ‘R’ and ‘S’ builds, which utilize a slightly heavier grade of carbon fiber but are designed to retain the same stiffness and strength as the higher-level carbon. For many, the weight penalty of about .6 pounds is well worth the $1,600 to $2,800 in savings the alternative carbon offering allows, depending on the frame and build.

Perhaps the best change in 2015 is the new Juliana-branded 720-millimeter-wide handlebars that come spec’d on all the bikes. The top end of the line–the Roubion and XT/X01 and higher Furtados and Joplins¬–get the carbon fiber bar, while the rest of the bikes are outfitted with the aluminum version. Regardless of the material, they are a serious improvement from last year’s narrow-gauge bars, which felt underwhelming. Kudos to Juliana for recognizing the misfit and making an appropriate change.

The Juliana line now includes a total of six bikes ranging from the aluminum hardtail Nevis at $1,800, the 100-millimeter, single-pivot Origin at an attainable $2,100 all the way up to the halo Roubion, all of which can be customized.

The Joplin and the Furtado are now available in lower cost carbon fiber builds with a slight weight penalty.

The Joplin and the Furtado are now available in lower cost carbon fiber builds with a slight weight penalty.

For more information on the complete 2015 line, go to www.julianabicycles.com.

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