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JoyTech serves high-end wheel market with Novatec brand

Whether or not you are familiar with JoyTech, chances are you’ve spent some time on their hubs. With a production capacity counted in multi-millions of units per year, this is a company with a serious amount of experience churning out (often rebranded) hubs and wheels. Novatec is a division of JoyTech designed to market and further develop a high performance line of wheels for road and mountain bikes.

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