1-11-08 // Specialized’s ‘Innovate Or Die’ Contest

While the good folks at Specialized assure us that no one actually “died” for their failure to innovate, the contest held by the Big Red S (in conjunction with Google, Goodby, Silverstein & Partners) drew entries from more than a hundred people.

Innovate or Die

The goal of the contest: create a pedal-powered solution to minimizing climate change.Entries ranged from super-dork MIT students’ bicycle-powered supercomputer to pedal-powered inertia welders to suspension-generated LED commuter lights.

As of now the submission process is closed, and Specialized is announcing contest winners next Wednesday, so if you were waiting to post that pedal-powered hovercraft you missed out. The best innovation will take home $5,000 in prize money and a Specialized Globe bike.