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Eurobike 2017: Out to Lunch

A new build for the best-selling Yeti Cycles' SB5 celebrates an office tradition

At Yeti Cycle's headquarters in Golden, Colorado, mountain biking is so engrained in the culture that the company famously closes its doors every day from 11:30 to 1 so employees can ride the techy trails behind the office. The daily ride is so much a part of the work lifestyle that Yeti is releasing a special version of its best-selling SB5, dubbed 'Lunch Ride,' which celebrates an off-menu build that most employees have put together for their personal bikes.

The Lunch Ride replaces the standard SB5's Fox 34 fork with the beefier 160-millimeter-travel 36, and the DPS shock with the piggyback DPX2 version, runs a SRAM Eagle X01 drivetrain and uses Yeti's top-end carbon frame. At $7,200, it's $200 for the upcharge from the regular SB5 Eagle X01 build, and for another $1,300, you can add in a set of DT Swiss carbon wheels.

So while you can now get the bike that Yeti employees ride, you unfortunately, probably cannot convince your boss to let you take an hour-and-a-half off every day to ride it. If you could, though, maybe you'd be as fast and skilled on a bike as Yeti Enduro World Series smasher Richie Rude. Well, maybe not, but you'd look cool trying because Yeti is bringing to market a scant 125 Yeti/Fox Factory Team replica bikes, outfitted with exactly the same parts as Rude's race-winning, trail-slaying SB6. The top-end carbon frame sports a Shimano XTR drivetrain, Fox 36 170-millimeter fork with the limited-edition orange lowers, Fox Factory X2 shock, the Kashima-coated Fox Transfer dropper post and a Renthal cockpit. At $9,500, you'll pay for this level of swankiness if you can get one of the sure-to-be-coveted bikes.

The Yeti/Fox Factory Team Replica SB6.
A cockpit unlike any other Yeti.

The rest of Yeti's bike line will stay mostly the same next year, with some spec changes here and there—primarily to add a SRAM GX Eagle option to every model's line-up.

And Yeti fans will see more changes in its growing apparel line. On the men's side, borrowing the branding from Yeti's top-of-the-line carbon frames, the men's Turq.Air shorts and short- and long-sleeved jerseys are ultralight and ultra-breathable, with mesh, ventilation panels to keep the air flowing in on hot days. The Enduro short and jersey remains in the line, but the short has been updated with an added side pocket and the jerseys gains antimicrobial UV protection. And the Enduro bib gains more carrying capacity for pack-free rids. On the women's side, the new Avery short adds an alternative to the wildly popular Norrie shorts.

The Avery Short
New Enduro bib has more cargo-carrying capacity.
The Turq.Air long-sleeve jersey retails for $100 and the short-sleeve version goes for $80.
Turq.Air shorts retail for $140.