We caught both Shaun Palmer and Brian Lopes at Sea Otter and gave them each 30 seconds to entertain and inform.
A half minute is all these brand representatives needed to tell us what they're doing at Sea Otter.
We cornered an individual who we thought to be Tom van Steenbergen on his way out of the bathroom after what was undoubtedly the most stylish pee in the history of Sea Otter.
Todd Barber is the man behind Red Bull Rampage, and it only took 30 seconds for him to tell us how the gnarliest freeride event in the world was born.
In the second installment of Bike's "30-Second Warning," Norwegian freerider Mads "Makken" Haugen shows us how to do sweet skids on his new Rampage rig.
Bike's "30-Second Warning" video series returns for Sea Otter 2015. We simply shove a camera in someone's face and ask them what the fuck they're doing.
Shred Optics riders Mike Montgomery and Luca Cometti spend a day flowing some trails and messing around on their bikes.
In the first episode of The Syndicate, we get a look into the team's preparation for the 2015 season and see how Ratboy and Minnaar dealt with their injuries at the Lourdes World Cup.
Aaron Gwin's Winning Run at Lourdes is proof that loose isn't necessarily fast: the American looks to be back to his Gwinning ways with the composure and pace that made him dominant in 2011 and 2012.
Claudio is back! Enjoy this POV Lordes World Cup course preview, accompanied by all the sound effects of a panicked Claudio making poor line choices while he tries to keep up with Crankworx Rotorua DH winner Loic Bruni.