News Of The Tweet: Viral Video

Six seconds, fruit love and the moon landing

Video is lord right now. According toHeather Taylor, vice-president of international advertising agency Ogilvy, “55% of web traffic is video,” she says, with individuals watching nearly 2,000 minutes of video each month. “By 2016, there will be more than 6 million years of video to watch online,” says Taylor.

Short form video platforms like Vine are becoming incredibly popular. Vine’s six-second format in particular has clicked with viewers, Taylor says, “The short form is extremely valuable, because we want to consume quickly … Brand Vines are shared four times more than other online videos, and five Vines are shared every second on Twitter,” says Taylor.

With 13 million users and that sort of sharing brands are keen to jump on board with Vine. Recently many super-users (Vine users with huge followings) are being hired to help write, conduct and spread brand messages, making it six seconds of work rather lucrative.

It seems these brands are keen to utilize the creative thinking and legitimacy that these vine-ographers. It’s all about standing out from the crowd and doing something clever, witty and striking.

There is also Instagram Video. While twice as many top 100 brands use Instragram Video as Vine, the former is sharable one way. Sure you can post videos (and spread to Facebook) but you can not share in other ways. This hinders the app’s appeal.

General Electric demonstrate that science can be fun. “What happens when you combine milk, food coloring and dish soap?”

It is unlikely that creativity has been increased because of the advent of streaming videos or social media platforms but the sharing nature of these tends to allow ideas to be transferred and circulated cheaply and easily, which might increase the propensity for someone to engage in the act of creative video making.

So this week, rather than just spending hours compiling my own top ten list of quirky, comic internet videos I thought I’d just hammer out a few tweets that contain video links that caught my eye.

Related Posts:

Add a Comment

The Connect

Instagrams - @bikemag